By Adam Ward
A couple of months ago I wrote a post about designing effective business cards. Even though creativity is important (and usually what people talk about when they give tips on making business cards), I argued that a card needs to be functional.
Our company recently rolled out a new business card, and just to show that I follow my own advice, I’m posting images of the card here.
Although the front is glossy and uses dark colors, the back is not. We made the back easy for people to find our contact information, write notes on it, and run it through a card scanner. We tested it in our scanner and it picked everything up just fine. We opted out of putting our address on it, because as an Internet company we don’t get much foot traffic (and our website clearly shows people how to find us if they want to).
We had fun with the front. We think it is catchy, will be easy to remember, is consistent with our website design, and shows people (we hope) that our product helps them with their contact management.
The only tip we didn’t follow was putting our mugs on the front. We debated it, but ultimately decided the “hello my name is” sticker effect would give us more traction than our faces.
I’m curious to hear what you think of our new card.
Tags: Business Cards
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It looks cool. I like the design and stuff…
Great idea to focus basically on the functionality of the card. The designs and other stuff (color and more) are just to attract costumers or card users. But combining function and design is a good decision.Maybe all you need is a lot of convincing power that function plus great designs can attract more card users. Goodluck!